In 1987 he opened Luna Luna, a carnival of art and avant-garde, with works by Keith Haring, Jean-Michel Basquiat, Salvador Dalí, Roy Lichtenstein and more renowned artists who, after being stored for 35 years, are close to seeing the light again, thanks to the musician Drake.
DreamCrew, the entertainment company co-founded by the rapper, plans to restore the fair next year, for which it has invested close to 100 million dollars.
Luna Luna, which was created by the Viennese artist André Heller in the late 1980s, arose from an idea to connect the avant-garde and artists with the masses and the people.
That was how, after several strokes of good luck, Heller managed to convince the main artists of the time to create this amazing fair, which was also inspired by the nostalgia of parks with attractions such as Luna Park in Coney Island, from where he took your name.
At an investment of $350, the one-time carnival in Hamburg, Germany featured a hand-painted carousel by Haring, while Basquiat made a Ferris wheel; Dalí, a fun house of mirrors and Roy Lichtenstein a labyrinth, with music by Philip Glass.
But the project did not prosper due to logistical and financial problems, forcing it to close and store these pieces for decades.
The city of Vienna had planned to buy and permanently display Luna Luna, but withdrew from the political fight.
Now it's DreamCrew's turn, already restoring Luna Luna's rides and adding all-new attractions, all in preparation for the carnival's first US tour next fall.
The best of all this is that Drake's now project plans to expand into a global tour in 2024.