SHSadler emerged as a collaboration collaboration between Julia SH and Nic Sadler in 2012 to create dramatic images, forcing the viewer to reevaluate the concept of beauty and challenge the traditional canons of beauty.
Julia was born in Stockholm, Sweden, where she studied theater and acting. In 2002 she decided to move to London to continue her studies and to obtain a degree in Fine Arts from the famous Central Saint Martin School.
Two years later, that is, in 2007, she entered the Slade School to study for a master's degree in Fine Arts and, since then, she decided to start questioning beauty standards.
From that moment he decided to move to Los Angeles, where she works as an editor and photographer because she met Nic Sadler and they often work together on various projects.
Image belonging to the series Art History by SH/Sadler. Source: SH Sadler Website
Nic was born in the UK and graduated from Curtin University in Perth, Australia, and has a BA in Linguistics and Film Studies.
Like Julia, he began his career as a cinematographer in London in 1995, working on numerous music videos, commercials and feature films.
Since 2005 he has moved to Los Angeles, where he still lives and works in a wide variety of disciplines, from photography to filmmaking to product design.
Image belonging to the series shelf life by SH/Sadler. Source: SH Sadler Website
These two artists decided to work together after realizing that the beauty standards that used to apply to business in magazines, they now extend to the images that the general public presents in their social networks.
Watching people take selfies, seeing how they struggled with their image and what they should look like made SH and Sadler reflect on the subject and take what they saw into their field, the art field.
The work that Julia SH and Nic Sadler produce often pushes a lot of buttons so it has been quite a challenge convincing many publications to publish their work for fear of backlash but it has truly been worth it.
Image belonging to the series Display by SH/Sadler. Source: SH Sadler Website