The collaborations of Jeff Koons with the fashion industry

May 16, 2019 at 11:50 hrs.


The collaborations of Jeff Koons with the fashion industry


Very soon the works of Jeff Koons will visit Mexico City in a dialogue with the art of Marcel Duchamp. This will be at the Jumex Museum. And it is that he is an American artist, born in York, Pennsylvania.

Most of his works are up to date with conceptual, minimalist and pop art. Although many critics have named him as the main kitsch artist. In addition, initially, his work consisted of conceptual sculpture that gradually became monumental.

Currently, the American artist has dabbled in installation sculpture, painting, and photography. And he is one of the most sought-after artists at art auctions.

In addition, his work has not only remained in museums and galleries. She has also been part of fashion garments and collections. Here we present Koons' collaborations with this industry.

Koons and Stella McCartney

 

If Paul McCartney's daughter loves something, it's style and animals, which is why the famous Rabbit de Koons was the protagonist. That's right, the de Koons rabbit was embodied in a necklace and a bracelet. Which also the designer uses constantly.

Koons and Google

 

Koons and Google teamed up to produce phone cases and give them another meaning; fashion accessories. Your phone can be culturally illuminated by images from Koons' "Gazing Ball" series.

Koons and Louis Vuitton

 

The series Gazing Ball by Jeff Koons can now be found in fashion accessories. Louis Vuitton embodied them in his haute couture collection. The French fashion house did it in the 2017 "Masters" collection. Thanks to this, the public can now model one of these iconic fashion pieces in their daily lives.

Also, surprisingly, Koons' initials are printed on each accessory. And it appears in the same metal elements as the famous Louis Vuitton logo. This event was unprecedented. This, because it is the first time that it appears in the history of the logo design of the fashion brand.

Koons and H&M

 

Koons' artistic flair is not limited to haute couture. The pret-a-porter has also enjoyed the creations of this artist. And it is that in 2014 he collaborated with the Swedish firm, H & M. This he did to create an accessible bag that featured a print of his famous balloon sculpture.

This is the way in which Koons has joined the fashion industry to launch his contemporary works. Without a doubt, Jeff Koons is determined to reach the masses with his artistic imagery.