In the physical world, Bad Binch TONGTONG pushes the law of physics.
The cutting-edge brand, founded by the designer Terence Zhou, born in Wuhan and based in New York, is best known for its fantastic silhouettes, from huge balloon-shaped dresses to exaggerated double-hoop dresses.
While some of the pieces may be impractical to wear, that's the point: to become fashion that defies functionality to evoke emotion, and in short, they make a statement.
Source: The Perfect Magazine
Given this mindset, it is not surprising that Bad Binch TONGTONG now dive into the metaverse, where you can fully upgrade his artistic visions.
This year, the brand also launched its first collection NFT with the digital fashion laboratory XTENDED IDENTITY in the market of NFT THE DEMATERIALIZED titled "INFINITE", where the pieces are built for consciousness instead of the body.
According to Terrence, "The project is inspired by my experience studying mathematics and romanticizes Greek symbols and mathematical functions," said Zhou, who first came to the United States to obtain a degree in Mathematics and Engineering before transferring to the School of Design Parsons.
The idea of having continuity in my work is poetic.
Based on La Little mermaid and the Greek mythology of mermaids, Zhou's latest work explores love and intimate relationships through bulbous shapes and fish tails, and does so through NFTs at different levels of scarcity.
Through this medium, Zhou is able to push his creativity to the extreme.
Just as his physical pieces are like sculptures, arguably better suited for social media than the streets, his NFT pieces are based on the fact that people want to stand out online.
The mission, Terrence adds, is create possibilities and fantasies, and make you feel that the clothes now do not have to belong to the body.
And it is that in this new wave of media, the designs, considered impossible to use and function in real life, can now be collected as works of art. digital art, allowing owners to share on social media as part of their online identities, and therein lies part of the allure of the fashion for Terence Zhou.
Zhou is just one example of how Chinese creatives are making waves in the metaverse as digital craze in China it has unlimited potential and can support gaming, social media, and live streaming on all channels.
With the development of digital assets, blockchain and AR technology, Terrence's identity is an example of how a brand identity can be extended to the metaverse across the globe.