The so-called flagship stores are the most important establishments of the brands, so no skimping is done in their construction, as is the case of Courrèges in Paris.
Belgian architect Bernard Dubois was in charge of designing this shop where he decided to combine the so characteristic white of the brand with subtle references of nightclubs and discos.
Thick rugs, mirrored panels, and fabric-covered walls reign supreme in this Minimalist clothing store.
The 232-square-meter boutique is located near the Champs-Elysées and has been owned by Courrèges since 1961 when fashion designer André Courrèges began his career.
The late designer's creations focused on structured lines and often featured a color palette predominantly White, so his designs were characterized from the rest by being optimistic and full of energy.
Because of this, the Artistic Director of Courrèges, Nicolas Di Felice, asked Dubois to create an interior for the brand's flagship store that fused this visual language with subtle references to nightclubs.
The result is a space monochromatic with fabric covered walls and ceilings thick rugs and rows of mirrors that are set at an angle, in a nod to the perspective-bending decor often found in nightclubs.
Bernard Dubois decided to embrace and make the essence of André Courrèges his own, resulting in a warm, intimate, silent and super luxurious place.
It is worth mentioning that buyers will be able to find other references to the brand's history in the store, as shelves and cabinets that were part of the interior of a store designed by Courrèges in 1967 were placed in it.
And if that wasn't cool enough, curved U-shaped elements resembling inverted arches appear alongside mirrors towards the rear of the store in an homage to classic architecture and space travel.
