Super Zoom is a Parisian art gallery located in the historic district of Le Marais, an area that has the highest concentration of contemporary art galleries in the French capital.
But let there be no doubt why Super Zoom is that that stands out the most
Led by architect and artist Ariel Claudet, architecture has turned the classic and elitist sequence of an art gallery upside down, therefore offering visitors a new pleasure-based experience and gallery managers three spatial tools for a wide range of curatorial approaches.
The gallery comprises three spaces arranged in an unusual order, with the gallery director's office at the entrance, a white cube gallery space in the center, and accessible storage space at the rear.
The color pink was used as the base for the design, reflecting the vibrancy of the local nightlife and techno scene where the gallery mixes with artists and collectors, according to Claudet.
"We have turned the classic and elitist sequence of an art gallery upside down, offering visitors a new experience based on pleasure and gallery managers three spatial tools for a wide range of curatorial approaches," explains the space manager. .
After being introduced to the line of vibe and curatorial de Super Zoom, visitors enter the next room, the white cube. However, built under the fundamental rules of o'doherty, the white cube is confined to its two-dimensional surface and a pink perforation is always visible wherever you look.
Later, the place invites you to another last room that closes the loop at the end of the sequence is an aOpen storage visible to all.
All the furniture and the pink wall that separates the white cube from the director's office are movable and can be removed to create a larger space for exhibitions or parties.
In total, its three rooms - the director's office, the White Cube and the open storage - offer gallery managers a lot of freedom for their exhibition design.
Throughout the venue, an integrated sound system connected to a vinyl record player provides an electronic music soundtrack to improve connection.
Claudet founded G in 2021 after working as an architect for practices, including the firm OMA based Rotterdam de Rem Koolhaas.
You cannot miss the unique charm of this space!