The friends Artur Shusteriovas and Gleb Golubev, creators of the or services PIMS – a tea shop where they mix tea with fruits, cream and other ingredients, in the style of Chinese street shops – have expanded their offer and now this chain has arrived in the United Arab Emirates, with a new branch on the beach of JBR in Dubai, right in the Roxy Cinema Building.
Founded in late 2019, PIMS successfully brought the concept of tea-based beverages from China to Moscow, Saint Petersburg and the popular resort of Sochi. Now, after several outposts in the city, the company has established its first branch outside of Russia and reached the Middle East: Dubai.
Located on the ground floor of the Roxy Cinema Building in Jumeirah Beach Residence, a large luxury residential complex located along the Arabian Gulf, it occupies 49 square meters and features interior design by Russian design practice KIDZ.
PIMS's main product is tea. 90% of PIMS is made from teas Chinese traditional, carefully selected by a team of professionals.
The menu is divided into four tea sections: pure tea, tea & fruits, full PIMS, and milky & tapioca.
"PIMS is a brand for young at heart and independent people. The main idea of PIMS is to create a community where everyone can feel free to express themselves. We believe that PIMS is a creative drink for creative people, a new approach to drinking and the design. Minimalist, high quality and, most importantly, natural! Deeply focused on the balance of flavors, as has always been our priority," the founders noted in the presentation.
The minimalist space is designed to inspire and unite people, creating a sense of community and a place for gathering. inspiration and.
"We started as a small store in Moscow, where we worked alone, and thanks to our hard work, we have grown into a big brand with an international partner program," Artur noted.
"PIMS's mission is to inspire, with its approach to beverage design, ingredient work and interior design."
"We pay a lot of attention to taste. That's why our team of professionals invents every recipe, and most drinks have been tested in 87 drinks each month. We use 3 tons of prepared cream per week at our locations and 5 tons of tapioca monthly," he added.
There are three types of traditional Chinese fermented teas: Gaba, da hong pao, and jasmine. All three are highly energizing and refreshing. In addition, there is Milky & Matcha, in miniature or standard size for matcha lovers.
The Full PIMS section is based on a thick, smooth drink inspired by traditional Chinese fruit and berry teas, made using their in-house blending method and garnished with PIMS' signature cream on top.
For those who want to quench not only their thirst, PIMS has collaborated with Angel Cakes Café, famous in Dubai Mall for its gluten-free and low-sugar desserts, offering three types of desserts and several flavors that you can choose without sugar. snack that you are going to have: shu, donut or giant macaron if you are not a fan of sweets you can order a tasty brioche with mozzarella and tomatoes on top.