The illustrations that the art director Brazilian Maria Paula Picin performs, they turn out super attractive because its beautiful minimalist strokes are visually unforgettable.
There is a saying that says that “less is more” and in the case of Picin this is completely true. This artist is clear that the Minimalism, a movement that emerged at the end of the 1950s and which showed the simplicity of things, works in illustrations when it is clear what you want to convey.
Like Frank Stella, Donald Judd and Yayoi Kusama, artists who were among the first to show the world what minimalism looks like, this Brazilian decided to focus on using clean lines and a limited palette of bright colors.
People like minimalism, because it is refreshing. Something where negative space becomes positive. The general public is attracted to illustrations that are distinguished by choosing simple color schemes since everything is simpler and less confusing, as well as being extremely attractive (visually speaking).
Color affects our mood, so it is no coincidence that Maria Paula Picin uses vibrant colors in her creations. Not at all. Everything is coldly calculated.
This artist likes to explore nuances of various tones and colors when working on new illustrations, so going monochromatic, or focusing on one color with different tones, is a very smart tactic on her part to reduce visual noise and give people what they are looking for.