The Pantone color of the year comes from the depths of the sea
Almost like a tradition, year after year Pantone it names its color destined to be a trend during a new cycle.
16-1546 Living Coral was chosen to flood any type of design in this 2019 and it is already inspiring thousands of creatives in the world.
Examples of this are the images and objects that circulate in the worlds of design, fashion, illustration and decoration so far this year.
But, you may wonder what it is Pantone and why do you choose our colors? It is an American corporation that has saved every designer, printer, publisher and artist of being wrong when choosing the perfect tone.
This company creates guides, (sort of cardboard strips that include a sample of color, the name of the tone and the formula to obtain it) generating a kind of "Language of color" that allows the colors to be the same internationally.
How is the color of the year chosen?
It is not an easy task. Initially, all the trends generated in the different seasons of the previous year should be known, based on the work of the leaders in different creative areas.
After, it is analyzed psychology and a proposal is global design strategy that contemplates all the aforementioned and can summarize "the moment" in which the world imagination finds itself.
From the sea to design
According to the process that we describe, Living coral it radiates authenticity and strength, it also promotes learning, play and invites us to carry out pleasant activities.
Unlike its predecessor, the ultra violet 18-3838, which predicted intense and unpredictable times, this color transmits warmth, joy and optimism... It offers us a refuge, just as coral reefs do to protect marine life.