The Belgian photographer Jeffrey Vanhoutte presented his latest production, with film director Nicolas Vantomme. Jeffrey Vanhoutte worked and researched the balance between shadows, light, movement and stand up, for a campaign that promotes powdered milk.
Jeffrey Vanhoutte used powdered milk as a prop to make a commercial in which he captures this product interacting with the movement of the dancers. To create his images, Jeffrey Vanhoutte needed a quick flash to make visible the powder particles. The photographer asked for the body of dancers to interact with the milk, which was, inclusive, thrown into the air. The result are perfect looking angelic silhouettes, since milk forms wings.
Jeffrey Vanhoutte began his career working in various advertising agencies. He studied photography at the University Coloma School in Mechelen, and at 21 years-old, he devoted himself to shooting freelance for later create the Studio Photon, located in Brussels. At first, Jeffrey was devoted to food and still life photography, but later became interested in working with models and advertising, areas in which he has had worldwide success.
Source and images: Jeffrey Vanhoutte