On the occasion of the celebration of World Book Day, 7UP collaborated with the Argentine artist Raul Lemesoff to create a weapon of mass instruction. It is a mobile library as a battle tank walking Argentina. Although the tank is an imposing figure, has a very important peaceful role. Lemesoff offers books for free to urban centers and rural communities.
In the Falcon 1979 intervened by the artist, fit about 900 books of genres ranging from novel to poetry. This collaboration is part of the campaign feels good to be you of the soft drink brand 7UP that seeks to celebrate the uniqueness of individuals.
We invite you to watch the video in which we can see the artist’s working process and his campaign is seen to spread the habit of reading.
Source and images: Design Boom
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