In recent years, the music industry has gone through various changes. The way to produce videos is no exception, so bands and artists have experimented with new digital platforms; turning to traditional formats, have managed to creatively interact with the viewer. Put your senses to the test with our choice!
1. We used to wait / Arcade Fire
The first single from the album The Suburbs was accompanied by a spectacular video directed by Chris Milk. Thanks to a partnership with Google and the power of HTML5, this personalized experience working as a journey through our childhood. All you have to do is to capture the address of the house where you grew up. Thus, images of the streets that are familiar to us appear as the song progresses.
You can view interactive video in The Wilderness Downtown.
2. That bat black licorice / Jack White
Jack White surprises once again with the video That bat black licorice, single from his latest album Lazzaretto, crowned as one of the brightest and most creative musicians of our time. The video consists of three different clips: an animation by James Blagden, a sequence starring by the musician and a headbanging serving as interlude. When playing the video, you can choose what sequence view or combine them to make it funnier.
3. Like a Rolling Stone / Bob Dylan
Almost 50 years after its launch, Like a Rolling Stone has an official video. As if it were a television, you can change channels to view different personalities as the owners of the pawnshop The Price of the History, comedian Drew Carey from The Price is Right and the presenter of ESPN Marc Maron, who sing the theme by way of playback.
You can watch the video on the official website of Bob Dylan.
4. The Vampire of Time and Memory / Queens of the Stone Age
QOTSA and The Creators Project came together to make an interactive video. The directors were based on the aesthetics of the shooters (video game genre of FPS). The experience starts in a room where you must choose between different doors to explore scenes.
Enter the site of QOTSA to discover more of this video.
5. Look Around / Red Hot Chili Peppers
It has been almost three years of its launch, but the video of Look Around still funs us like the first time. In the video made by Robert Hales, you have a 360° view of the rooms where are the band members. Best of all, you can control the camera to zoom in or out.
Become the director of video entering the site RHCP.
We couldn’t exclude from this list another production from Arcade Fire, showing that each video is a great visual experience. In Reflektor, directed by Vincent Morisset, you control some scenes through your mouse, Smartphone or tablet; these are holographic and allow you to see your own reflection in the screen thanks to the camera of your device.
See this experience in the following link.
Source and images: Web