Cultura

THE GLAMOUR AND UNUSUAL IN ERICK ALMAS PHOTOS

Erik Almas in a Norwegian photographer whose passion for photography started at the age of 12, when a relative gifted him his first camera. He is one of the most quoted fashion and advertising  photographers. Despite of working for magazines and clients like Toyota, Puma, Nike, Citibank, Microsoft and Harley-Davidson, he does not forget his passion for artistic photography. Throughout the manipulation of Photoshop, Erik creates very peculiar images. He separates the background from the main subject and adds old and classic elements. His photos tell us stories that seem to be extracted from a dream. His people seem to be floating in the air, riding or walking beside animals, both domestic and wild, performing unusual activities like paddling in a river on a raft shaped leaf, or showing all the glamor and elegance despite the unusual circumstances. Erik Almas was commissioned to conduct the campaign I need Spain, held in 2010 to promote Spanish tourism.

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