Cultura

SMART ADVERTISING

It is very common to go down the street and meet large billboards that take up space and visually pollute, which is really uncomfortable. The design firm Ogilvy & Mather (France) in conjunction with IBM launched the project “Smart Cities”. The purpose is to “take the road” and make advertising an item friendly people. Considering the lifestyle of the city: post tiredness labor, endless stairs and inclement weather, the outdoor advertising devised a bank, a shelter for the rain, a ramp to solve these problems. The campaign believes that basic services – such as roads, public transport and public services – make a city and the most desirable neighborhoods to live.

Source: IBM PROJECTS

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