Cultura

MKG: SOCIAL SOUL

How would it feel to be inside of your social networks? This is the question posed by the agency MKG for its work Social Soul, a digital experience that envelops the viewer with the feed Twitter materialized. Created for Delta Airlines, in collaboration with artists Lauren McCarthy and Kyle Mcdonald, this installation comprises a structure that seems endless and allows visitors to experience an overwhelming experience. Once inside, a room with floor to ceiling monitors, mirrors and sound envelops the participant, showing their social networks as a kaleidoscope of data projected on the walls, which make the viewers aware of the impact these networks have on their daily lives.

Source and images: ©MKG via: Designboom 

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