Lazy Oaf is a Londoner fashion brand for men and women. Founded by designer Gemma Shiel in 2011, the distinctive and recognizable style of the brand is based on its colors and its bright and colorful patterns. Its design philosophy is not based on current trends in the fashion world, but in its unique vision led to street style and nostalgia of youth. This key detail for Lazy Oaf, and it looks perfectly reflected in the use of animation and cartoons in its clothes. Such is the case of this collection based on Garfield cat. Available for men and women, this collection evokes childhood and a playful tone, but without ever losing the high fashion style.
Source and images: ©Lazy Olaf