Cultura

INVASIONE CREATIVA: BUSINESS CARDS

As a marketing strategy to publicize its agency, the Italian design and communication studio Invasione Creativa was given the task of imagining how would look the business cards of some of the most beloved and famous movie characters. This project was created addressing the question of what happens to these characters when the movie they starring ends, and in essence, are unemployed? How to sell them again? How to re-brand them? Thus, the answers to these questions were: Amélie becomes self-portraits photographer, the series of Stark House Game of Thrones opens a heating company and Mr. Miyagi from Karate Kid offers waxing cars. This campaign was a great success in social networking, with more than 300,000 views, 8,000 likes and over 300 articles worldwide.

Source and images: ©Invasione Creativa

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