Huajia Studio is one of the promises of textile design for this year. From New York to the world, her sportive and chic patterns, are proposed to invade the streets with neon details and modern asymmetry. Oversized silhouettes are juxtaposed with transparent sportswear, a subtle fusion of nature and feminine elegance. The shooting of the collection A/W 2014 was in charge of photographer Paul Jung. A simple concept with a clever use of black light, creates an atmosphere of a game out of the 80’s, or a photogram from a science fiction movie.
About the designer: Jia Hua (China), a has MA in Fine Arts, focused on Fashion Design at Parsons The New School of Design. She debuted at the New York Fashion Week. She has been the only female designer, nominated for H&M Design Award 2014.
Source and images: © Huajia Studio