Schwartz is a company that specializes in herbs and spices in the UK, and has broken with all traditional ideas to promote a product with its new campaign Feel Flavour. Those involved in this project is the advertising company Grey London, Novalia, electronic printing company, Print Tech and Illustrator Billie Jean. The campaign consists of a print made with the touch sensitive surface which converts the area where it is applied in an interactive interface that reacts in contact with the fingers of a person. There were selected 16 different herbs and spices for associating each with a particular piano chord. This interactive poster was designed to be connected via Bluetooth to a smartphone or a tablet, and being heard, becoming a sort of mobile horn.

Source and images: ©Grey London

The Sound of Taste – Feel Flavour from Grey London on Vimeo.

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