In societies where modern conditions of production prevail, all of life presents itself as an immense accumulation of spectacles. Everything that was directly lived has moved away into a representation. Guy Debord
Immersed in the collective unconscious , the show appropriates almost imperceptibly from reality, to turn it into an illusion. It convinces the human being of its autonomy, within a fictional world, in which control is exercised through the media, handling needs and desires. Millions of images bombard us every day: beautiful women, luxury, cars, services, power and other issues that set the standard of “the ought”. Aware of this visual pollution, Etienne Lavie created the series OMG who stole my ads?, in which replaces the regular comercial billboards with classic paintings. Would it change a person’s day, if instead of waiting for the bus near to a billboard of a thin and seductive women, he found The Three Archangels of Marco d’Oggino? Would it improve on a person, if upon entering the subway, instead of seeing a car, he would observe Young Girls at the Piano of Auguste Renoir? The idea of an art to open doors to other worlds is present in this work wich, besides of being liberating, becomes an oasis in our daily lives.