Have you ever wondered what it would feel to drink the best experiences of your past? The design department The Happiness Factory makes it a reality. Bottles labeled with slogans like: “Watching your ex-boyfriend sad”, “The worst break”, “Her smile again”, “The sensation of tattooed her name on your arm” are part of Happiness Brewery. This ambitious project asks through its website what are the situations you want to live again, what feelings you like to relive or what you yearn to play again. All those “collected feelings” good or bad, can be drunk on light or dark beer.

Source and images: ©Cargo Collective

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