The peculiar and rebellious aesthetics of Discount Universe made the fashion industry in Australia turn to see this pair of friends who decided to put together a blog a few years ago. With near-perfect quality manufacturing, and garments that require up to 90 hours of hand embroidery, this duo came to change the schemes of a media, where quality has not always been matched by the exorbitant prices for a piece of haute couture.
Cami James, one of the founders, said that in Australia the design is constantly based on functionality, however, Discount Universe proposal seeks to challenge the paradigms. Cami met her partner Nadia Napreychikov while studying at university. Their conservative and functionalist education made them feel free when they decided to start their brand. Both Cami as Nadia work under the slogan of doing what everyone likes, mixing a wide range of cultural influences from punk, glam rock to fetish. To Discount Universe, there are no formulas or seasons.
Source and images: discountuniverse.com.au