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THE DIRECTOR: A DOCUMENTARY ABOUT GUCCI

 

The documentary film The director: an evolution in three acts, first performed in 2013, recounts the evolution of fashion designer Frida Giannini from her beginning until get the creative direction of the Italian luxury brand Gucci.

© GUCCI

© GUCCI

The documentary film directed by Christina Boros and produced by James Franco, is divided into three stages: the past, where is presented the commercial success of the first collection of Giannini in the brand’s department of accessories, event that took her to be appointed as Creative Director; the present, in which is displayed the design process of one of her collections, and the production of a runway into the fashion week; and the future, where Giannini explains Gucci’s expansion plans towards eastern countries like China.

© GUCCI

© GUCCI

The Director offers an approach to the designer in a personal way through interviews and testimonies of the members of her staff and family, as well as behind scenes of the production of her collections.


Source and images: IMDb

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