Choi Jeong Hwa, is an artist born in Seoul in 1961, who studied at the Hongik University. He is known for his spectacular large-scale installations, created from synthetic materials and bright colors, which promote a sense of magic and wonder. The reflection of his works have a “kitsch” fashion, as a reflection of consumerism. Choi is considered one of the leaders of pop art in Korea. The South Korean artist seeks to explore our consumption of these everyday objects as well as to expand the boundaries between what is art and what has the potential to be. He makes the difference between a real flower and a plastic one. Shortly after being ripped off, a real flower fades, while a plastic is “immortal”.  The art of Choi Jeong Hwa, has been awarded with several prizes, including the JoongAng Fine Art Prize (1986-1987), the Ilmin Art Prize (2005) and This Year’s Prize (2006).

Source and images: ©Choi Jeong Hwa

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