Sagmeister & Walsh is a design firm, headquartered in New York City. S&W creates projects in all branches of design and advertising: image identity, business, websites, mobile applications, books and objects.
The campaign performed by Sagmeister & Walsh for Aizone, the largest luxury department store in the Middle East, focuses on the use of typography applied through body paint on the face of the models to offer positive and inspiring phrases for consumers as: “Play Hard”, “Make Your Luck”, “So It Goes”, “Go Go Go” and “Be Free”. The makeup was conducted by the renowned artist Anastacia Durasova.
Source and images: Sagmeister & Walsh.