Cameo is an Australian brand famous for its experimental prints and flattering silhouettes. Its photography is flawless and uses very creative concepts. Since its inception in 2010, has worked to build its unique aesthetic inspired by directional prints, fine fabrics and bold silhouettes. Grand National is one of the eleven annual Cameo collections, and each one has a theme inspired by prints, shapes, colorful fabrics and bold shapes. Therefore, each range of Cameo can be seen as a capsule collection, where a range is supported independently of the other, and which together may form a formidable innovation collage. The Cameo garments can be considered as the process behind its creation, goes beyond just clean lines and following trends.