Becca Clason is a graphic designer specializing in typographic illustration. She is native of California, but lives and works in Salt Lake City, Utah. Currently, she designs for Studio Design App, activity that complements as a freelancer.
In the gourmet series entitled Yummi lettering, Becca Clason handwritten words that describes the material used to form each one, for example, sweet is made of cake frosting and retouched with pastry elements. Besides being visually stunning, each piece carries positive messages to viewers. All fonts have a different language and tone that represents them, which helps to increase the power of the message.
Clason has a wonderful talent and ingenuity to create different handmade compositions and sources, so she has worked with clients such as L’Oreal Paris Professionnel and publications related to gourmet cuisine and winemaking.
Source and images: Becca Clason